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|Subject: Norway’s main beauty pageant closes down its doors after 25 years Sat Mar 03, 2012 6:57 pm|| |
Norway’s main beauty pageant closes down its doors after 25 years
Geir Hamnes, president of Best Company (leading production and management company) told Norwegian outlet VG announced that the Froken Norge (Miss Norway) competition, will no longer take place.
Hamnes, who named his son Daniel director of the contest in 2010, said that the interest in this kind of competitions in the country has decreased considerably, and no TV channels are interested in the event. “Without TV, interest from the sponsors dropped like a stone”.
He added that during the past five years, he has been financing the competition with revenues from his own company. “Without sponsors, no money is coming in; and is very difficult for us to continue when the end result is nothing but red numbers”, he said.
Froken Norge, the main beauty pageant in Norway, sent its contestants to the Miss World and Miss Universe competitions. The event started in 1986 and managed to obtain a Miss Universe winner, Mona Grudt in 1990.
VG also reported that there will not be a Norwegian delegate at the Miss World contest in august, due to the closure of the competition. The country will not return to the Miss Universe competition either.
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